Meet the Ambassador: Nancy Krüger

From alpine bike tours to downhill race tracks, Nancy’s journey into mountain biking shows how quickly a passion can grow once you find the right trail.

Nancy, 37, has loved bikes since childhood. She started with bike touring, but everything changed during a tour over the Klausen Pass in Switzerland, when she and her boyfriend decided to ride trails instead of descending on the road. Soon after, her first bike park day followed, and she was instantly hooked.

“From that very first bike park day five years ago, downhill riding became the most important hobby in my life.”

Today, Nancy is actively racing the iXS Downhill Cup, driven by constant progression, technical challenges, and the mountain bike community itself.

Riding Style: Progression Without Pressure

Nancy describes her riding style as controlled and thoughtful. She focuses on riding for herself, not for outside validation.

“When I try something new, I do it for myself. The drop I ride is for me, not to prove anything to anyone else.”

While big jumps are still a work in progress, her main focus is mental strength, especially during races. Staying relaxed and trusting her abilities is key.

Discovering Slik Graphics & the Importance of Individual Design

Nancy first found Slik on Instagram while looking to customize a new bike.

“The stock decals felt too ordinary. At Slik Graphics, I found exactly the individuality I was looking for. People are always surprised by how individual and high-quality the decals look.”

That individuality, combined with quality and customization options, made Slik an easy choice when looking for decals. For Nancy, bike design is non-negotiable.

“A bike can be transformed into a true one-of-a-kind with a relatively small effort and cost using decals. And if I don’t like how a bike looks, I wouldn’t buy it – no matter how good it rides. Your eyes ride with you”, she says.

Nancy’s Decal Setup

Nancy currently rides two bikes, each with a distinct custom look.

 A Canyon Torque Enduro with a Fox 38 Performance Elite fork and a Fox DHX2 Factory coil shock. Kitted with a full package of Slik Decals in Pattern “blue Lightning” from the pattern group Space And Skies, which, according to nancy, gives “a clean mix of blue, white, and black to match the bike’s understated style.”

A Propain Rage 3R, also with FOX suspension decals, perfectly matched to the Kashima coating on the fork for a striking race-ready look.

Confidence, Quality & Racing

Riding a fully customised bike has a direct impact on Nancy’s mindset.

“It gives me confidence and really pushes me.”

Quality is just as important, especially in racing. Bikes are cleaned often and pushed hard, and low-quality decals simply don’t last.

“With Slik Graphics, I know I don’t have to worry about stickers peeling off.”

Advice & Goals for the Coming Season

Her advice for riders wanting to customize their bike?

“Get inspired on Slik Graphics’ Instagram – or contact them directly. Their customer service is incredibly good.”

For the coming season, Nancy plans to continue racing the iXS Downhill Cup, focus on mental strength, and above all, enjoy riding.

“And most importantly, I hope for a season free of injuries. For myself, and for all riders.”